By  on October 17, 2013

NEW YORK — A little distance can go a long way — just ask J. Mendel’s Gilles Mendel. On Wednesday, he opened a new flagship here at 787 Madison Avenue, moving from 723 Madison Avenue.

“It’s a small geographic move but a pretty big one for the company,” Mendel said, in a sitting area on the main floor of the two-story space. “We come from a store that I built 18 years ago on Madison Avenue, which was really my little jewel box, the beginning of J. Mendel in the USA. It’s where I started to do my ready-to-wear in a very small way. We didn’t even have conceived fitting rooms. I was selling evening gowns and women would undress in the mezzanine.”

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