By  on July 29, 2010

This fall, designer John Varvatos will celebrate 10 years in business with an ad campaign, commemorative eyewear and fragrance, and a bash in the Bowery.


The men’s wear brand has always aligned comfortably with the designer’s other passion, rock music. Fittingly, the anniversary campaign, an homage to the Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band” album, is a collage of 39 musicians who have either appeared in past ads or are simply friends of the designer. They include Lenny Kravitz, Slash, Iggy Pop, Franz Ferdinand, Alice Cooper and ZZ Top.

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