By  on January 9, 2013

JA Apparel Corp. is aiming to elevate its Joseph Abboud brand into the designer arena with the launch of a new Red Label collection of sportswear, tailored clothing and accessories. The line, manufactured in partnership with Italy’s Cipriani SpA, made its debut at Pitti Uomo in Florence this week and will be spotlighted in a runway show there on Thursday at the Stazione Leopolda.

Prices for Red Label product are more than double the core Joseph Abboud Blue Label offerings that are carried at Nordstrom and other specialty retailers. Red Label suits will retail for $1,200 to $2,500, unconstructed blazers for $950 to $1,900, woven shirts for $225 to $595, knit shirts for $180 to $375, cloth outerwear for $750 to $1,500 and leather outerwear for $1,500 to $5,000.

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