PARIS — Rising French fashion talent Julien Dossena, who splits his time between Paco Rabanne and upstart label Atto, said he would put the latter “on hold” to concentrate on his work for the Puig-owned fashion house.
This story first appeared in the May 8, 2014 issue of WWD. Subscribe Today.
The designer launched Atto with Lion Blau in December 2012, and has served as creative director at Paco Rabanne since 2013.
“I feel that today is a moment when both projects deserve and require a full commitment from my side and I feel that exciting projects are coming in for Paco Rabanne and I want to make sure that all my energy is concentrated on that,” he said.
As for Atto, Dossena noted he was “sure that a few years down the road” he would restart “this amazing adventure for which I received such a good response.”
The label is carried in 25 doors worldwide, including Dover Street Market and Harvey Nichols. Atto said it would ensure press and sales support through the fall season.
Dossena earned recognition as one of 12 finalists for the inaugural LVMH Young Fashion Designer Prize, to be handed out later this month. It could not immediately be learned if shelving his brand might scuttle Dossena’s chances. The prize is open to designers who have produced at least two collections and are under age 40.
A graduate of La Cambre in Brussels, Dossena set up Atto following four years as senior designer of Balenciaga’s ready-to-wear collections, where he worked closely with the brand’s then-creative director Nicolas Ghesquière.
Named after his father, Atto built on “a wardrobe that is super low-key but luxurious and with a twist,” as Dossena himself put it in an interview with WWD in March.
He has received plaudits for his first two collections for Paco Rabanne, a Space-Age brand better known today for its fragrances than fashions. It is understood Rabanne management plans to increase the frequency of collections and build its nascent accessories business.