NEW YORK — Just Cavalli, the carefree younger sibling to Roberto Cavalli’s signature collection, is eyeing U.S. expansion with an adolescent’s appetite.
In February, the brand made its first appearance at market in the U.S. and its licensee, IT Holding, announced plans to roll out stores nationwide, supplementing existing stores in Los Angeles, Las Vegas and Bal Harbour, Fla.
The grand opening of a Manhattan flagship in August caused a huge stir on Fifth Avenue as tourists and paparazzi strained for a glimpse of the designer and dozens of his VIP friends, including Jennifer Lopez and Jessica Simpson. The store’s first-year sales are anticipated to be around $12 million.
Just Cavalli launched stores in Boca Raton, Fla., and San Diego around the holidays, bringing the worldwide total to 37. In March the ninth U.S. location is scheduled to open at the Borgata Hotel & Casino in Atlantic City, N.J. And six more are planned in places likely to include Dallas, Chicago and San Francisco for a total of 15 U.S. stores by 2010.
Men’s sales at the Manhattan location have been unexpectedly strong, both in apparel and accessories, according to Enrico Di Muccio, CEO of IT Holding. The 10-year-old collection once consisted mainly of jeans and T-shirts. Now footwear, bags, scarves, sunglasses, outerwear, leatherwear and even suits are being well received by men, Di Muccio said.
Prices range from $300 to $600 for jeans, $500 to $1,400 for outerwear, $500 to $600 for sport jackets, and $200 to $400 for shirts.
The broadening of the collection has allowed for more quietly sophisticated offerings. Roberto Cavalli is most famous for designing with animal prints, and Just Cavalli has always reflected that tendency. But now the brand is embracing solid color, Di Muccio said. The spring/summer collection was based on the themes of Maghreb and Egypt, and featured deep oranges, bright reds and burnt yellows. By no means is Just Cavalli deviating from its young, adventurous, sexy, festive sensibility. It’s no accident that its stores are in vacation areas and cities where a Latin influence is celebrated.
“We would like to be more present in California, Florida, Texas and New York. We’re looking for [space in] Soho,” Di Muccio said.
In the United States, Just Cavalli men’s division represents 40 percent of the brand’s total sales volume. Just Cavalli for men, which launched in 1998, is carried in 75 U.S. doors, including Bloomingdale’s and Macy’s.
The spring 2008 men’s collection posted a 44 percent increase over the previous spring and a 17 percent increase over fall 2007, the company said. But it is still a very small slice of the Cavalli pie, with room to grow.
Roberto Cavalli SpA is reportedly considering listing its shares on the stock market at some point, an option that would generate funds for future development. Cavalli branded products rang up an estimated $953 million this year (a 30 percent increase), with men’s wear and accessories accounting for roughly two-thirds of the total volume.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)