PARIS — Karl Lagerfeld is eyeing 2012 retail revenues of more than 80 million euros, or $108.2 million at current exchange, with his men’s collection — Lagerfeld.
Those projections were disclosed Monday as Karl Lagerfeld BV announced it has extended its partnership with F.D. Fashion Herrenmode GmbH.
Miltenberg, Germany-based F.D. Fashion, which has held the Lagerfeld license since 1990, noted that 2011 revenues increased 25 percent. It did not provide figures, but attributed the gains partly to a doubling of sales of footwear and leather goods.
F.D. said it is confident it can add additional retail doors as the Lagerfeld business ramps up its profile on several fronts.
The Paris-based designer, who is also the couturier at Chanel and designs furs and ready-to-wear at Fendi, plans to launch into the masstige category and burgeoning e-commerce universe with a new rock ’n’ roll-flavored Karl collection. It is set to launch on Net-a-porter via an exclusive global distribution partnership, with sales on karllagerfeld.com to come onstream Feb. 28, as reported.
Also in January, the designer plans to unveil to the trade a new women’s signature collection, Karl Lagerfeld Paris, to be produced and distributed under a licensing pact with Italy’s Ittierre SpA, with first deliveries for the fall 2012 season.
In an interview on Monday, Lagerfeld president Pier Paolo Righi noted Lagerfeld men’s wear is distributed to about 350 doors, with the business concentrated in France, Germany and Russia. Key accounts include Peek & Cloppenburg in Germany and Stockmann in Finland.
Righi said distribution of the men’s collection, which spans suits and sportswear, is likely to dovetail as the Lagerfeld business advances on other fronts.
The Lagerfeld label is positioned between the masstige and Paris lines, with suits retailing from about 500 euros to 600 euros, or about $675 to $810.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia