Racks of dresses might not be clogging the streets of Seventh Avenue like they used to, but it’s still called the Garment District.
Different industries have set up camp in Manhattan’s fashion hub in recent years, from technology to advertising agencies. And while more of these businesses are taking up residence in the fabled district, there’s a movement to keep fashion production in the neighborhood. One such initiative to preserve the area’s flavor is called Made in Midtown, a comprehensive study on which the Council of Fashion Designers of America and the Design Trust for Public Space partnered to evaluate the fashion industry’s presence in the area. The aim was to keep it zoned for garment manufacturing.
The initiative is led by Yeohlee Teng, who serves as the liaison between the CFDA board and City Hall. Its first phasereviewed the public spaces in Midtown with an eye on what the future Garment District could look like. A second phase, due out this fall, will offer recommendations on revitalizing the area and staying focused on entrepreneurship and fashion production. “It was a foregone conclusion that we need the industry to thrive in the city for identity reasons and for economic reasons,” Teng says, noting that phase one had a big influence on the city. “I think it gave them pause and made them rethink land-use issues, job issues and the value of fashion to the city.”
A “Save the Garment Center” campaign began in late summer 2008 in earnest via a T-shirt conceived by Anna Sui and circulated during fashion week that September. The grassroots campaign grew from a recognition that zoning in the area was no longer working to preserve manufacturing and production there, allowing for the redevelopment of what was once factory buildings into luxury lofts and hotels.
The fashion industry in New York employs more than 173,000 individuals and generates about $10 billion in wages, according to data from the NYC Economic Development Corp. As for how big the garment industry is for the city, according to NYCEDC, the total employed in fashion here represents 5.7 percent of the city’s workforce and generates nearly $2 billion in tax revenue annually. The fashion retail market is growing at a pace that the city projects will increase employment in apparel and accessories stores by 17 percent by 2025. A June 2012 report from the Bureau of Labor Statistics projects tailors, dressmakers and custom sewers to grow by 2 percent between 2010 and 2020.
Andrew Rosen, cofounder and chief executive officer of Theory and and “angel investor” inemerging designer firms, is working on the Fashion.NYC.2020 initiative, a program of Mayor Michael Bloomberg and the NYCEDC. Launched in January 2010, the program analyzes the state of the fashion industry ecosystem as well as strategies to enhance New York’s position as a global fashion capital. Among its key goals are to attract more young managerial talent to the city, and to enhance the city as a hub of retail innovation.
Rosen has been working to modernize manufacturing in the city. Programs being eyed to help young entrepreneurs include loans and tax incentives. As part of the initiative, the Fashion Production Fund is expected to launch before yearend to give emerging designers access to production financing, requiring that they use local factories to make their products.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)