NEW YORK — Kenneth Cole Productions is reshaping itself for its 30th birthday.
Besides moving to take the company private (which sources said could gain approval in a few weeks), KCP is launching a new women’s and men’s sportswear collection, named Kenneth Cole Collection, which has higher price points, better fabrics and more advanced styling. The new line marks a major effort by the company to jump-start its business and will impact everything from its retail stores to its marketing message.
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