NEW YORK — Kenneth Cole is continuing to expand his global reach.
As part of a strategy to further broaden its worldwide business, Kenneth Cole Productions, Inc. inked an exclusive retail licensing deal with The Park Bravo Group, the Turkey-based firm that operates Park Bravo and Park’s stores, and has licensing partnerships with such brands as Nine West, Enzo Angiolini, AK Anne Klein and La Senza for the Turkish market.
In the agreement, Park Bravo will distribute and market Kenneth Cole New York men’s and women’s clothing, footwear and accessories in Turkey. The deal will kick off with two Kenneth Cole New York retail stores in Istanbul, slated to open next month.
“Turkey has a young, dynamic population and is one of the leading emerging markets of the world,” said Jill Granoff, Kenneth Cole Productions’ chief executive officer. “Given the strength of our brand in select European markets and the Middle East, we believe Turkey is a natural next step as we continue our international expansion.”
A 2,500-square-foot Kenneth Cole New York boutique will open at the Akmerkez mall in the city’s popular Etiler neighborhood next month. It will feature Cole’s lifestyle product offering from ready-to-wear to shoes and accessories such as handbags, watches, jewelry and small leather goods. The second, 1,100-square-foot location will focus exclusively on accessories and will be located at City’s Mall in the Nisantasi area of Istanbul. The two units will mark the brand’s first freestanding stores in Europe.
“The Turkish consumer aspires to live a metropolitan lifestyle and has increasing purchasing power,” said Kamil Ozcoban, president and ceo of The Park Bravo Group. “We are confident that the Kenneth Cole New York brand will resonate strongly with the consumer and the stores will quickly become prime fashion destinations for dual gender lifestyle shopping in Turkey.”
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