By  on October 30, 2013

LONDON — The new Kent & Curwen store on Savile Row, the first since the brand was licensed to British Heritage Brands for the Western Hemisphere last year, is a paean to traditional men’s wear motifs. The brand’s providence in cricket and genteel English sporting pursuits are all sung in tasteful, subtle tones, as befits a heritage brand setting up shop at the epicenter of British men’s wear.

Craig Reynolds, president of BHB and Kent & Curwen, enlisted the late celebrity interior decorator David Collins to work on the shop, which pays tribute to architectural signatures from the Edwardian period of the original building, as well as to those of the Jazz Age, in which the brand was born. “It was probably his last big job,” said Reynolds. “What David and I discussed was to respect the Edwardian architecture of the building and embrace Edwardian details, like the floor and the paneling, while bringing elements of Art Deco through the fixtures.”

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