Potential London locations for Christopher Kane’s first freestanding store are being scouted. And in the next two weeks — if not sooner — the company will be ready to reveal who will take over the top job at Puma. An athletic industry insider is said to be at the top of the list.
These initiatives were revealed Tuesday at a lunch at La Grenouille here to discuss the name change of PPR to Kering, which officially takes effect on June 18.
The company’s 50th anniversary seemed like a fine time for re-branding, according to Laurent Claquin, head of Kering Americas, who detailed the changes underfoot. No longer a French-centric financial holding company, Kering has zeroed in on apparel and accessories, with 13 of 18 brands being luxury ones. Now, 95 percent of Kering’s revenues come from outside France, compared with 60 percent a few years ago, he said. (English became the company’s preferred language two or three years ago for its 33,000 staffers). RELATED STORY: PPR Changes Name to Kering >>
The conglomerate’s new international and integrative setup gives it more muscle when negotiating retail space with commercial landlords, among other things. Emphasizing how Kering is looking after its brands, Claquin noted how the Alexander McQueen business has increased 12-fold since it was acquired in 2001, while Stella McCartney’s business has grown 11-fold in that same time frame.
Claquin also previewed the first of five videos that blogger Garance Doré has created for a host of online platforms and social media. Called “Family,” her first effort features interviews with chief executive officer François-Henri Pinault (or “F.H.P.” as Volcom’s senior vice president of marketing, Ryan Immegart, refers to him later in the clip). In another brief chat, Gucci chief executive officer Patrizio di Marco tells Doré, “Family is a wonderful word because only working together can we realize our goals.”
There was also much discussion about the “Empowering Imagination” tag line, the new owl logo and the root of the Kering name — “ker” has its roots in the Brittany region of France, where Pinault’s family is from, which connotes a house or home. Aside from being associated with wisdom and movement, owls have great vision, since they have the ability to turn their heads 270 degrees without breaking their necks, Claquin said.
Pinault shied away from the idea of using his family name for the company. “You never know what might happen with a company that would affect a family or vice versa,” Claquin said.
In any event, the Kering work family seems to have taken to their new name, with “That’s a very Kering thing to do” being the new inner-office slang.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia