Kiton broke out of the box to introduce its new women’s collection for spring. Instead of a staid presentation or a look book, the luxury Italian brand opted to create a short film to showcase the line this season.
Set in the Museo di Capodimonte in Naples, the 90-second film by Joseph DeAcetis features Formula One race car driver Alexander Rossi (the only American driver on the Formula One circuit) and a female model photographed in the art museum. There are 12 clothing changes during the film, which also features shots of Capri, a luxury boat and a private jet in addition to artwork from the museum.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)