By  on October 23, 2013

Kiton broke out of the box to introduce its new women’s collection for spring. Instead of a staid presentation or a look book, the luxury Italian brand opted to create a short film to showcase the line this season.

Set in the Museo di Capodimonte in Naples, the 90-second film by Joseph DeAcetis features Formula One race car driver Alexander Rossi (the only American driver on the Formula One circuit) and a female model photographed in the art museum. There are 12 clothing changes during the film, which also features shots of Capri, a luxury boat and a private jet in addition to artwork from the museum.

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