By  on July 6, 2009

Neapolitan luxury brand Kiton will open its second U.S. door this December in CityCenter, the hotel-casino-retail complex in Las Vegas whose construction and financing delays have become a parable of recession-era retail development.

After a six-month delay, the brand’s U.S. president said the two-story, 2,500-square-foot unit, which will carry its men’s and women’s ready-to-wear, as well as custom suitings, is back on schedule.

“After New York, Las Vegas is still the best luxury market in the U.S.,” said Antonio Paone. “We think this market has long-term strength.”

The brand already operates a flagship off Fifth Avenue in Manhattan. Earlier this spring, it unveiled a corner shop in the nearby Saks Fifth Avenue.

Designed by the brand’s go-to architect Hadi Teherani, the Las Vegas store will join other luxury labels inside the center’s Mandarin Hotel.

Despite softness in luxury spending and particularly in tailored clothing, Paone was bullish on the company’s plans for Sin City.

“In this moment, it’s time for us to invest in our U.S. business,” he said. “We expect the Kiton customer to return full force by fall 2009.”

In addition to readying its new U.S. location, the Italian company is fine-tuning its product. Come spring 2010, Kiton will carry a range of apparel aimed at a younger market.

Characterized by slim-fitting silhouettes and washed, vintage-feeling sportswear, the range, which will not be sold under a different label, includes two new suit models, slim- and boot-cut denim, coats, a leather jacket, polo shirts and sport shirts.

Prices will be in line with the rest of Kiton’s collection.

“There’s a younger customer out there that wants Kiton and demands a different fit and attitude,” Paone added.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus