By  on June 27, 2013

PARIS — “Luxurious industrial,” is how Kris Van Assche describes his first signature boutique, which opened here today at 16 Rue Saint-Roch, just in time for Men’s Fashion Week.

“Generous minimalism” is another descriptor for the sleek, 750-square-foot unit that boasts fitting rooms, a cash wrap and lighting fixtures in polished steel. Other features include stark white walls, parquet floors, mirrors, angular metal shelves and benches topped with black rubber.

“It’s a little like men’s wear: The problems are often inspiring,” the designer said of the store’s particulars, including wide-yet-shallow proportions, and Forties window cases that were a feature of the location and could not be altered. Van Assche and architectural firm Ciguë met the latter restriction by painting them with rubberized black paint and inserting two of the shelving units into the window display area, giving the narrow main floor some extra breathing room.

“The idea was to have a very masculine environment,” he said. “[The store] is not huge, but it’s going to be sufficient for a good representation of my collection.”


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