NEW YORK — Cindy Krupp is expanding beyond public relations to launch a sales showroom here.
Goods and Services, as the showroom is called, will open for New York Fashion Week. Krupp is billing it as a sibling business to her p.r. agency, Krupp Group, which she launched in 2004. Prior to that, she had been public relations director at Barneys New York. Her partner in the showroom is Joey Laurenti, who left his post as director of sales at Opening Ceremony to launch Goods and Services.
This story first appeared in the August 31, 2012 issue of WWD. Subscribe Today.
“For years, designers that we work with have asked us to do sales and I’ve always said p.r. is what we do,” said Krupp. “I felt that if I couldn’t do it at an expert level, I shouldn’t.”
When Laurenti decided he was ready to run his own operation, he teamed with Krupp.
Goods and Services will cater to the upper contemporary and costume jewelry markets, which Krupp and Laurenti felt were lacking in showroom representation in New York. “There are a lot of good showrooms out there, but sometimes they’re full or they’re a very specific aesthetic,” said Laurenti.
Goods and Services will be a home for mostly Krupp Group p.r. clients, and is located in the same office building on West 28th Street. It will open with six designers: Jonathan Simkhai, Kaelen, Laveer, Ryan Roche and Tome — all women’s ready-to-wear lines — and Joomi Lim and Suzannah Wainhouse, who have costume jewelry collections.