By  on April 28, 2011

PARIS — Lacoste has unveiled a gleaming new flagship on the famed Avenue des Champs-Elysées in Paris, the culmination of an extensive revamp geared at rejuvenating the image of the sportswear brand famed for its crocodile logo.

The 4,300-square-foot unit at No. 95 features a new design concept by Christophe Pillet and Jeremy Hourde, which will be replicated in other flagships, including Lacoste’s largest unit worldwide on Fifth Avenue in New York City, set to undergo a makeover this summer.

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