By  on September 15, 2010

PARIS — The Christian Lacroix brand is tackling the Asian market anew, and with a surprising partner: Lagardère Active.

At a press conference here today, the media giant will unveil a partnership with Lacroix to develop its business via licensing in the fast-growing region, leveraging Lagardère’s expertise in building its Elle fashion franchise across some 120 categories.

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