PARIS — In the K-riddled parlance of Karl Lagerfeld’s brand book, the Kountdown has begun to the designer’s launch into the burgeoning masstige category.
The designer has leaked the first image of his new Karl collection, slated to debut exclusively on the e-tail site Net-a-porter on Jan. 25 and on karllagerfeld.com the month after. The image shows Dutch model Saskia de Brauw in slim black pants, a silvery blouse and a sleeveless leather motorcycle vest, styled à la Lagerfeld with a detachable shirt collar and fingerless leather gloves.
Press materials for the line laud it as “ironiK, artistiK, aKcessible,” with graphic silhouettes and rock ’n’ roll accents of vinyl, rubber, leather and sequins. Styles include draped T-shirt dresses, silk blouses, hooded sweatshirts, short dresses and capri pants.
A sentence appearing on detachable leather collars is said to sum up the spirit of the line: “I only wear the latest thing, it’s my job.”
Holli Rogers, buying director at Net-a-porter, lauded the brand’s “effortless cool” and “fantastic price points.”
As reported, the debut women’s line — priced to retail from about 60 to 300 euros, or $95 to $450 at current exchange rates — will be unveiled in its entirety during a launch event during Paris Couture Week on Jan. 25. (Leather pieces are priced higher, running up to about 1,000 euros, or $1,340.)
At the same time, the designer plans to unveil to retailers a new signature collection, Karl Lagerfeld Paris, to be produced and distributed under a licensing pact with Italy’s Ittierre SpA, with first deliveries for the fall-winter 2012 season.
The Lagerfeld company, controlled by private equity firm Apax Partners, is also said to be exploring partnerships for new product categories and regions, including fast-growing China.
According to market sources, the company has held conversations with Veronica Chou, daughter of Silas Chou, about helping Lagerfeld find and set up a partnership for China.
Veronica Chou is president of Iconix China, which markets brands such as Badgley Mischka, Rampage and London Fog in China.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)