By  on March 12, 2014

MUMBAI, India — It was quite a showing for the media kickoff of Lakmé Fashion Week resort 2014 as designers and their muses set the tone for the shows, which opened today here.


The appearance of 20 designers with their actress muses also set the tone for a playful acceptance of something the fashion week has long resisted — the Bollywood factor. The influence of Bollywood has raised eyebrows over the years, with some observers believing that serious fashion was interrupted by celebrity endorsements, particularly those from the film industry.

To unlock this article, subscribe to WWD below.

load comments
blog comments powered by Disqus