By  on October 22, 2009

PARIS — It’s all points east for Lanvin as the company gears up for a major show in Japan and initiates a retail push in Asia.

Signaling the importance of the region as a future driver for European fashion firms, creative director Alber Elbaz and men’s wear designer Lucas Ossendrijver are headed to Tokyo to restage their spring-summer women’s and men’s collections next Wednesday at Ryogoku Kokugikan, a sumo wrestling stadium.

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