TOKYO — Recession notwithstanding, two more fashion brands are plotting to expand their businesses in Japan — albeit in different ways.
Lanvin is preparing to launch a women’s version of its young, casual men’s wear brand, Lanvin en Bleu, with local partner Itochu Corp. Meanwhile, Kate Spade LLC has just inked a deal for a joint venture with Sanei International.
The new Lanvin collection, which will launch next spring, targets women in their 30s. Like its men’s wear counterpart, it will be a Japan-only endeavor.
Itochu plans to open 10 shops in department stores and other shopping destinations within the first year and reach 30 in five years.
Itochu said it expects the Lanvin en Bleu women’s collection to post annual sales of 1 billion yen, or $10.1 million, in the first year and 4.5 billion yen, or $45.5 million, in five years. The collection, which will consist of both apparel and accessories, will hit price points ranging from 20,000 yen, or $202, to 50,000 yen, or $505.
As for Kate Spade, the New York-based company is strengthening its ties to its long-standing Japanese partner Sanei International. The two parties are forming a joint venture to manage Kate Spade’s business in Japan. Sanei will hold a 51 percent stake in the new company, Kate Spade Japan, while Kate Spade LLC will control the remaining 49 percent. The new company will be operational as of Sept. 1.
Sanei, which has been Kate Spade’s Japanese licensee since 1996, said the accessories brand’s business has been strong here. The two parties want to form a more stable partnership for future growth and make “aggressive investments,” the Japanese company said.
Sanei said it is aiming to reach a medium to long-term retail sales target of 9 billion yen, or $90.9 million, from its current level of 5 billion yen, or $50.5 million. Projects include the refurbishment of Kate Spade’s Aoyama store, set to reopen in October, and the launch of Kate Spade apparel sales at select stores in Japan.
Meanwhile, after signing with Taejin International last December, Kate Spade’s Korean distribution is also moving forward. The group recently opened Spade’s first two shop-in-shop locations in Seoul in the Lotte Main and Lotte Jamsil department stores.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)