By  on June 28, 2010

PARIS — Lanvin opened its first pop-up store Saturday, a 540-square-foot unit at 30 Rue Francois Sibilli in Saint-Tropez.

“We are testing the market,” said Thierry Andretta, Lanvin’s executive vice president, noting the unit showcases the brand’s women’s fall collection, including accessories, and will remain open until October in the upscale resort destination. “Ladies really want to buy as soon as they find something new.”

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