PARIS — Lanvin opened its first pop-up store Saturday, a 540-square-foot unit at 30 Rue Francois Sibilli in Saint-Tropez.
“We are testing the market,” said Thierry Andretta, Lanvin’s executive vice president, noting the unit showcases the brand’s women’s fall collection, including accessories, and will remain open until October in the upscale resort destination. “Ladies really want to buy as soon as they find something new.”
Chanel recently opened a temporary store on the same street in Saint-Tropez, and Louis Vuitton last week feted the reopening of its expanded boutique, which was doubled in size.
Lanvin’s temporary location will feature a whimsical decor bearing the unmistakable handwriting of artistic director Alber Elbaz. Stickers of his fashion illustrations will adorn walls, with angel drawings on the ceiling. Furniture will be covered in floral prints from the ready-to-wear collection.
Meanwhile, Lanvin plans to launch a new-look Web site next month with plans to update almost daily with information regarding products, store events and the like. “It will be a really dynamic way to communicate what’s happening at Lanvin to a worldwide audience,” Andretta said.
The site will be equipped for e-commerce beginning in September in the U.S., Andretta said, noting it will sell mostly accessories, plus apparel that is easy to fit. Online selling will be expanded to Europe in a second phase, with Japan, South Korea and China to follow, he added.
The site will make its debut with an animated feature about the making of the women’s fall fashion campaign, shot by Steven Meisel and under the art direction of Ronnie Cooke Newhouse.
The women’s campaign, which has models Magdalena Frackowiak, Anja Rubik and Mariacarla Boscono striking poses in a silver box, is slated to break in August magazines. The men’s spots, shot by Inez van Lamsweerde and Vinoodh Matadin, launched in the July issue of L’Uomo Vogue.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)