By  on February 13, 2013

NEW YORK — Lanvin marked the opening of its new men’s boutique at 807 Madison Avenue with a party on Tuesday evening. The crowd, which included Theophilus London, Monique Péan, Timo Weiland, Alexis Stoudemire, Charlotte Sarkozy and Dr. Lisa Airan, explored the three-level store, located in a historic townhouse. Two of the floors above the store are occupied by Lanvin offices.

The 4,200-square-foot store, which opened to the public last month, is the first men’s boutique in the U.S. and is situated a few doors away from an existing women’s boutique at 815 Madison Avenue. The store design is a new concept conceived by Lanvin designer Alber Elbaz and architects MR Architecture + Decor. A similar design is used in newly opened Chicago, Hong Kong and Beirut boutiques.

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