PARIS — Taking to heart its house emblem — a mother and daughter in profile — Lanvin plans to introduce Alber Elbaz’s first designs for children alongside its resort collection.
The 25-piece introductory line, for girls ages 4 to 10, will be produced in-house with a “superluxury approach,” according to Lanvin’s executive vice president Thierry Andretta.
“It’s a way to translate the universe of Lanvin ready-to-wear to the world of kids,” he said in an interview, noting the collection would span dresses, T-shirts, coats, sweaters and accessories.
Prices have yet to be finalized, but Andretta said the range would reflect Elbaz’s ultrasophisticated approach, including fabrics that could cost as much as 10 times as those normally used for children’s apparel. “We really want to stay in the luxury world,” he stressed.
The collection is to be unveiled in New York in mid-June, and be sold later in showrooms in Milan and Paris. Deliveries are to start in late November for the spring 2012 season.
The line will be offered to a maximum of 80 of Lanvin’s 400 women’s wholesale customers, and be featured in Lanvin boutiques large enough to showcase it, including flagships in New York, Paris, Los Angeles, Beijing, Hong Kong and Milan.
Given the tightly controlled distribution, Andretta said wholesale volume would likely top out at around 10 million euros, or $14.8 million at current exchange rates, in three to five years.
Jeanne Lanvin, who founded her couture house in 1909, earned a reputation for making beautiful clothes for mothers and daughters early in her career. She sketched designs for tots until 1935.
The Lanvin business continues to expand in other ways. Andretta said two franchise boutiques would open this fall: a 650-square-foot women’s-only unit in Copenhagen with Birger Christensen and a 2,400-square-foot coed location in Geneva with Anita Smaga.
Andretta cited a strong response to the March launch of online sales in France, Germany, Italy and England, with shoes a particularly hot category. The company plans to layer on additional European countries “step-by-step” and tackle Asia in 2012, he added.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast