PARIS — Taking to heart its house emblem — a mother and daughter in profile — Lanvin plans to introduce Alber Elbaz’s first designs for children alongside its resort collection.
The 25-piece introductory line, for girls ages 4 to 10, will be produced in-house with a “superluxury approach,” according to Lanvin’s executive vice president Thierry Andretta.
“It’s a way to translate the universe of Lanvin ready-to-wear to the world of kids,” he said in an interview, noting the collection would span dresses, T-shirts, coats, sweaters and accessories.
Prices have yet to be finalized, but Andretta said the range would reflect Elbaz’s ultrasophisticated approach, including fabrics that could cost as much as 10 times as those normally used for children’s apparel. “We really want to stay in the luxury world,” he stressed.
The collection is to be unveiled in New York in mid-June, and be sold later in showrooms in Milan and Paris. Deliveries are to start in late November for the spring 2012 season.
The line will be offered to a maximum of 80 of Lanvin’s 400 women’s wholesale customers, and be featured in Lanvin boutiques large enough to showcase it, including flagships in New York, Paris, Los Angeles, Beijing, Hong Kong and Milan.
Given the tightly controlled distribution, Andretta said wholesale volume would likely top out at around 10 million euros, or $14.8 million at current exchange rates, in three to five years.
Jeanne Lanvin, who founded her couture house in 1909, earned a reputation for making beautiful clothes for mothers and daughters early in her career. She sketched designs for tots until 1935.
The Lanvin business continues to expand in other ways. Andretta said two franchise boutiques would open this fall: a 650-square-foot women’s-only unit in Copenhagen with Birger Christensen and a 2,400-square-foot coed location in Geneva with Anita Smaga.
Andretta cited a strong response to the March launch of online sales in France, Germany, Italy and England, with shoes a particularly hot category. The company plans to layer on additional European countries “step-by-step” and tackle Asia in 2012, he added.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)