The 3,500-square-foot unit, located one block south at 807 Madison and spread over three floors, is to showcase the French brand’s full product assortment for men, plus an array of made-to-measure suits, from sartorial to slim-fit.
What’s more, Lanvin plans to fly over its master tailor from Paris once a month to offer the elite bespoke service currently only available at its hometown flagship on the Rue du Faubourg Saint-Honoré here. Prices start at 6,000 euros, or $7,365 at current exchange rates.
“We think there’s an ideal customer base for this,” Thierry Andretta, Lanvin’s executive vice president, told WWD, describing a “sophisticated and wealthy” clientele in the financial capital.
Hermès and Ralph Lauren are among other luxury players on the renowned strip operating men’s and women’s units in close proximity.
Andretta noted Madison Avenue should boost the profile of Lanvin men’s wear in America, already its number-one market for men’s wear at wholesale. Italy is second.
Lanvin already boasts dedicated corners for men’s wear at Barneys New York and the Bergdorf Goodman men’s store.
Men’s wear will also get a ground-floor showcase in Lanvin’s forthcoming Chicago location: a 3,500-square-foot boutique slated to open in October on Oak Street. Andretta said women’s ready-to-wear and accessories would occupy the first floor, and noted the unit, formerly home to specialty retailer Ultimo, could expand to additional floors in the future.
The New York and Chicago locations are to be outfitted with the latest evolution of the Lanvin decor, masterminded by its creative director Alber Elbaz, Andretta noted.
Men’s wear represents about a third of the total Lanvin business. “I think we have a great opportunity,” he added.
Lanvin already operates three men’s-only boutiques in Hong Kong, plus one on Savile Row in London.
Andretta noted that Lanvin also recently opened a 940-square-foot pop-up for men in Malibu Village in California, just steps away from a women’s location.
He said he’s confident that seasonal unit will do well, given that Lanvin’s luxurious but fun brand ethos goes down well with Malibu’s well-heeled, surf-savvy population.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)