The 3,500-square-foot unit, located one block south at 807 Madison and spread over three floors, is to showcase the French brand’s full product assortment for men, plus an array of made-to-measure suits, from sartorial to slim-fit.
What’s more, Lanvin plans to fly over its master tailor from Paris once a month to offer the elite bespoke service currently only available at its hometown flagship on the Rue du Faubourg Saint-Honoré here. Prices start at 6,000 euros, or $7,365 at current exchange rates.
“We think there’s an ideal customer base for this,” Thierry Andretta, Lanvin’s executive vice president, told WWD, describing a “sophisticated and wealthy” clientele in the financial capital.
Hermès and Ralph Lauren are among other luxury players on the renowned strip operating men’s and women’s units in close proximity.
Andretta noted Madison Avenue should boost the profile of Lanvin men’s wear in America, already its number-one market for men’s wear at wholesale. Italy is second.
Lanvin already boasts dedicated corners for men’s wear at Barneys New York and the Bergdorf Goodman men’s store.
Men’s wear will also get a ground-floor showcase in Lanvin’s forthcoming Chicago location: a 3,500-square-foot boutique slated to open in October on Oak Street. Andretta said women’s ready-to-wear and accessories would occupy the first floor, and noted the unit, formerly home to specialty retailer Ultimo, could expand to additional floors in the future.
The New York and Chicago locations are to be outfitted with the latest evolution of the Lanvin decor, masterminded by its creative director Alber Elbaz, Andretta noted.
Men’s wear represents about a third of the total Lanvin business. “I think we have a great opportunity,” he added.
Lanvin already operates three men’s-only boutiques in Hong Kong, plus one on Savile Row in London.
Andretta noted that Lanvin also recently opened a 940-square-foot pop-up for men in Malibu Village in California, just steps away from a women’s location.
He said he’s confident that seasonal unit will do well, given that Lanvin’s luxurious but fun brand ethos goes down well with Malibu’s well-heeled, surf-savvy population.
Exclusive: Nicola Formichetti is parting ways with @diesel after nearly four years. Formichetti, who served as Lady Gaga’s stylist in 2009, joined Diesel in 2013 as creative and artistic director. His first show debuted in Venice with a show held at the Venetian Arsenal. #wwdfashion #wwdnews
The polo shirt - an icon of preppy style - is roaring back into fashion in many creative guises, like this A-line polyester top from @carven, worn with @31philliplim cotton and elastane pants. Designers stretched a fashion classic into all kinds of new permutations this season. See how @mayteallende styled the preppy trend on WWD.com #wwdfashion (📸 : Kinya)
(Market Editors: @andrew_shang and @elmercer, Makeup: @amandawilsonmakeup using @fentybeauty, Hair: @gonn24, Model: @bara_holotova at @women360mgmt)
“I do like period [projects] a lot because I like creating those worlds, a world that is different from today," costume designer Mark Bridges said about the '50s British couture featured in @phantomthread. Bridges created the overall aesthetic and individual fashion looks for the film, which stars Daniel Day-Lewis, Lesley Manville and Vicky Krieps. Pictured here is a gown he designed for Krieps who plays Alma – the love interest of Day-Lewis' character, Reynolds Woodcock. #wwdfashion
@prada is embracing the holiday season with a series of short movies about the art of gift-giving. "The Postman's Gifts", which was directed by American filmmaker Autumn de Wilde, focuses on the brand's signature Prada Galleria bag and features Elijah Wood as the postman. In the first two episodes, Wood's delivers the iconic bag to @emmaroberts, who plays herself as a movie star, and Sasha Frolova. #wwdfashion
“I think I never met the person while we were working,” Vicky Krieps said of Daniel Day-Lewis, who she plays the love interest of in “Phantom Thread.” Day-Lewis remained perennially in character, so much so that she feels she’s just meeting him now. “It’s interesting to see how different he is in real life to the character,” Krieps said. WWD sat down with the 34-year-old actress to talk about her new role in the period film, which brings the fifties’ gender dynamics into the mix. Read more on WWD.com. #wwdeye (📷: @lexieblacklock)
@gucci has expanded its “Places” project to include six new cities. The initiative, which was first unveiled in July, aims to invite people to explore inspirational locations for the brand. On the list is the Biblioteca Angelica library in Rome pictured here. See the other five new venues on WWD.com. #wwdfashion (📷: @massimo_listri_official)
#ad From tools to lashes, WWD rounded up wellness and beauty products guaranteed to take your skin care and makeup routines to the next level in 2018. Follow along as @laceandleatherbyelyse, @ashnfashn and @elleisalwayshere experiment with these products on their Instagram profiles and blogs. #NewYearBetterYou
Blogger @camilacoelho is one of the fastest growing beauty influencers around the world. The bilingual blogger has worked with brands like @revolve Beauty, @dior, @louisvuitton and more and has an Earned Media Value of $34,338,441, according to @tribedynamics. But Coelho isn’t the only influencer making a major impact — head to WWD.com to see the other fastest-growing influencers in six key global markets. #beautyfridays (📷: @zefashioninsider)