The 3,500-square-foot unit, located one block south at 807 Madison and spread over three floors, is to showcase the French brand’s full product assortment for men, plus an array of made-to-measure suits, from sartorial to slim-fit.
What’s more, Lanvin plans to fly over its master tailor from Paris once a month to offer the elite bespoke service currently only available at its hometown flagship on the Rue du Faubourg Saint-Honoré here. Prices start at 6,000 euros, or $7,365 at current exchange rates.
“We think there’s an ideal customer base for this,” Thierry Andretta, Lanvin’s executive vice president, told WWD, describing a “sophisticated and wealthy” clientele in the financial capital.
Hermès and Ralph Lauren are among other luxury players on the renowned strip operating men’s and women’s units in close proximity.
Andretta noted Madison Avenue should boost the profile of Lanvin men’s wear in America, already its number-one market for men’s wear at wholesale. Italy is second.
Lanvin already boasts dedicated corners for men’s wear at Barneys New York and the Bergdorf Goodman men’s store.
Men’s wear will also get a ground-floor showcase in Lanvin’s forthcoming Chicago location: a 3,500-square-foot boutique slated to open in October on Oak Street. Andretta said women’s ready-to-wear and accessories would occupy the first floor, and noted the unit, formerly home to specialty retailer Ultimo, could expand to additional floors in the future.
The New York and Chicago locations are to be outfitted with the latest evolution of the Lanvin decor, masterminded by its creative director Alber Elbaz, Andretta noted.
Men’s wear represents about a third of the total Lanvin business. “I think we have a great opportunity,” he added.
Lanvin already operates three men’s-only boutiques in Hong Kong, plus one on Savile Row in London.
Andretta noted that Lanvin also recently opened a 940-square-foot pop-up for men in Malibu Village in California, just steps away from a women’s location.
He said he’s confident that seasonal unit will do well, given that Lanvin’s luxurious but fun brand ethos goes down well with Malibu’s well-heeled, surf-savvy population.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews