By  on June 27, 2008

PARIS – Alber Elbaz’s rejuvenation of Lanvin is spreading further into the men’s department, with a new-look store coming to London’s Savile Row this fall.

The 1,600-square-foot boutique at 30-32, which will replace an outmoded unit on New Bond Street, will showcase the French brand’s runway collection, its classic 15 Faubourg line plus made-to-measure, a pillar of Lanvin’s men’s wear business since the ‘20s.

“Men’s is showing a great dynamic,” said Lanvin president Paul Deneve, also disclosing plans to renovate its flagship men’s store here on the Rue du Faubourg Saint-Honore.

Renovations, to be done in stages, commenced earlier this week and are to be completed by September. Besides a new design concept, the 6,500-square-foot men’s store will house a VIP room for its bespoke clients on the third floor.

Deneve said Lanvin counts some 120 clients for bespoke, with suits starting at 5,000 euros and running up to 20,000 euros (or about $7,850 to $31,400). Men’s wear represented 31 percent of Lanvin’s buinsess last year, Deneve said. Lanvin is slated to show its spring/summer 2009 collection, overseen by Elbaz and designed by Dior Homme alum Lucas Ossendrijver, on Sunday at the end of Men’s Fashion Week here.

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