Superstar DJ and producer Tiësto has inked a master licensing deal with The Movement International to launch a fashion line under the Club Life brand. The Movement International was created by Sam and Bernie Hafif, the owners of Concept One Accessories, and the duo have taken a booth at MAGIC to introduce Club Life to potential licensing partners in men’s and women’s sportswear, footwear and accessories, with product geared to launch in 2012.
“The vision for Club Life is for what you wear out at night. For girls, it’s miniskirts, fragrance, pumps, the clutch. For guys, it’s jeans, the woven shirt and blazer,” said Sam Hafif, whose Concept One holds headwear and accessories licenses for brands like Sean John, Rocawear, Levi’s and Original Penguin. “We think we can do a billion dollars in wholesale with this brand.”
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