Superstar DJ and producer Tiësto has inked a master licensing deal with The Movement International to launch a fashion line under the Club Life brand. The Movement International was created by Sam and Bernie Hafif, the owners of Concept One Accessories, and the duo have taken a booth at MAGIC to introduce Club Life to potential licensing partners in men’s and women’s sportswear, footwear and accessories, with product geared to launch in 2012.
“The vision for Club Life is for what you wear out at night. For girls, it’s miniskirts, fragrance, pumps, the clutch. For guys, it’s jeans, the woven shirt and blazer,” said Sam Hafif, whose Concept One holds headwear and accessories licenses for brands like Sean John, Rocawear, Levi’s and Original Penguin. “We think we can do a billion dollars in wholesale with this brand.”
It’s a lofty goal, but Hafif believes Tiësto’s young, enthusiastic fan base will drive sales. “When I saw him perform in Montreal in a stadium for 25,000 kids, I was blown away. It felt like being at a Mayan sacrifice,” recalled Hafif. “His followers have three things on their minds: music, social media and looking fantastic.”
Tiësto himself — who has more than 6.6 million Facebook fans and whose Kaleidoscope World Tour spanned 175 dates for more than a million people — will host an invite-only party in Las Vegas during MAGIC at the Savile Row nightclub.
Jeffrey Tweedy, executive vice president at Sean John, is a capital partner in the venture.
Another celebrity set to make a splash at MAGIC is Cedric the Entertainer, who will make an appearance in the Menswear section to provide a preview of a line of hats he will launch in August.
At Ben Sherman, men’s shirts will be front and center in its Project booth, including the company’s new Plectrum collection of high-end designs that are priced 30 to 40 percent higher than the core range.
“First and foremost, we’re a shirtmaker. Our DNA is in shirts. We want consumers to think of Ben Sherman when they need a shirt,” said Pan Philippou, chief executive officer of the British brand that is owned by Atlanta-based Oxford Industries Inc.
Philippou has instituted a good-better-best architecture for the brand, with the Plectrum collection at top, Script in the middle (named for the scripted Ben Sherman logo) and Heritage encompassing an affordable line of basics.
“We didn’t really have a clear segmentation before. We had about 23 percent differential between our bottom and top price points in each category and now we have 70 percent, allowing us to create better offerings,” said Philippou. “It’s helped us get back into Bloomingdale’s and into Selfridges.”
True Religion will launch a collaboration with Cone Mills for a red-white-blue selvedge jean, with updated back pockets that have punched stitch holes rather than thread, leaving a subtle logo effect. Also new for the California denim brand are pigment printed jeans that go through a special printing process that is washed down for a muted tone.
At Diesel, the newest offering will be the Jogg jean, which is meant to combine the comfort of a sweat pant with the look and style of denim. A circular weaving technique for the fabric gives it 360-degree elasticity and the jean is available in five styles for men and women — with some including a very comfy drawstring.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast