By  on March 28, 2011

The story of Cuts, the new label by JF & Son designers Jesse Finkelstein and Katie King, began with a party. Not your typical fashion party, this was a bash celebrating — why not? — a laser-cutting machine.

The event, hosted by City University of New York’s design entrepreneurial program called NYDesigns, took place last summer to fete its new 100W large-format Trotec machine. Guests there lasered everything from slabs of wood and plastic to ham sandwiches and crepes. Industrial designer Kevin McElroy, who happens to be friends with Finkelstein’s sister, fiddled with some jersey. Soon after, “He approached us to collaborate,” recalls Finkelstein. “It was a really interesting opportunity for all of us. The goal here is always to figure out how to create new and innovative textiles.”

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