It’s not necessary to have Sigmund Freud’s “The Interpretation of Dreams” on the nightstand to see why Laura Lusuardi’s recurring nightmare is to be submerged by tons of coats.
And it’s not hard to understand the nature of her hobby, either: “In winter I like to take pictures of women wearing Max Mara coats in the streets,” she said. “I started three years ago and I’ve already collected a pretty big dossier, especially in New York. I admit that I get real gratification from seeing how women use the pieces we design in their everyday lives.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)