MILAN — Les Copains has tapped Graeme Black as creative director, effective with the fall collection that bows on Feb. 21 in Milan. That evening, the Italian company will also unveil its new boutique on Via Spiga as part of a strategy to reposition the brand. “His significant skills and sensibility in researching and developing knitwear were immediately a draw,” Les Copains president and chief executive officer Luca Bertolini said of Black, who signed on for two years. Bertolini said Black is interpreting the brand’s core knitwear business with a contemporary edge. “His view of a refined and chic woman reflects the brand’s DNA,” continued the executive, who recounted that the designer’s first internship was at Les Copains, after graduating in fashion design from the College of Art in Edinburgh.Black began his career in the early Nineties, working for John Galliano and Zandra Rhodes. He then moved on to work for Giorgio Armani, designing the Black Label collection. In 2001, he became creative consultant for Salvatore Ferragamo, and in 2005 launched his own label, which he has discontinued. He also has served as creative consultant for the Boss Black women’s collection. Black is now creative director of Chinese luxury brand Erdos 1436 and will continue to design for that label. Les Copains was launched 60 years ago by Mario Bandiera, founder and chairman of parent company BVM SpA, based in Bologna, Italy. The brand has a history in fine knitwear. Over the years, Les Copains has worked with designers such as Antonio Marras, Antonio Berardi, Albino d’Amato and Alessandro Dell’Acqua. Last summer, Les Copains called on Bertolini to restructure the company. “We are working on internationalizing the brand and over the past few years have very much focused on retail,” the ceo said. In November, the company opened a 3,240-square-foot boutique on Rome’s Via Borgognona with a new concept “to add visibility and show the new course of the brand,” said Bertolini. The unit on Via Spiga will cover 810 square feet and counts three windows on the street. Another Les Copains store on nearby Via Manzoni will remain open. “We may dedicate it to pop- up stores or art initiatives,” said Bertolini. In addition to stores in Florence and two in Moscow, a boutique will open in Saint Petersburg, Russia, in the spring. Bertolini said he is “looking for a location on New York’s Madison Avenue” and is “negotiating a location in Hong Kong.”In January, Les Copains tapped Peter Som to design the group’s contemporary Blue Collection, beginning with the spring 2015 collection.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim