MILAN — Les Copains has tapped Graeme Black as creative director, effective with the fall collection that bows on Feb. 21 in Milan. That evening, the Italian company will also unveil its new boutique on Via Spiga as part of a strategy to reposition the brand.
“His significant skills and sensibility in researching and developing knitwear were immediately a draw,” Les Copains president and chief executive officer Luca Bertolini said of Black, who signed on for two years. Bertolini said Black is interpreting the brand’s core knitwear business with a contemporary edge. “His view of a refined and chic woman reflects the brand’s DNA,” continued the executive, who recounted that the designer’s first internship was at Les Copains, after graduating in fashion design from the College of Art in Edinburgh.
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