MILAN — For the first time, Les Copains has a chief executive officer: Luca Bertolini, previously general director of the brand. The new post is in line with founder and chairman Mario Bandiera’s strategy to restructure Les Copains’ parent company, BVM SpA, based in Bologna, Italy.
“This is not a step back for Bandiera, but one forward in an effort to create a team that will flank him in the management of the company in a more complex and global scenario,” said Bertolini, adding that Bandiera will be more focused on image, products and relations with designers. Bertolini, who joined the company a little more than a year ago, will be in charge of supporting growth and expansion around the world. Les Copains is designed by Alessandro Dell’Acqua.
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