By  on March 24, 2010

Everything is coming up peonies, daisies and orchids at Leviev.

The diamond jewelry firm, which specializes in large, rare stones, is launching its first collection inspired by flora. The 14-piece collection, comprising newly acquired stones, is valued at $30 million at retail.

“Most of our pieces are based on a center single stone and extraordinary diamond,” said marketing director Lisa Klein, who also is a designer. “We’d never force a design to fit under the umbrella of a collection. The stones do the talking.”

The collection will travel to Leviev’s stores in New York, London, Dubai and Moscow starting next month.

The peony is the brand’s signature flower — the lush pale pink blossoms are featured in advertising and are flown in weekly from Israel and Holland to stores in the offseason. Klein had the idea to create a peony ring made entirely of diamonds. The ring incorporates almost 20 carats of diamonds ranging from oval, pear and marquise cuts layered gracefully in a cluster, finished by a threadlike strand of pink diamonds set in rose gold that culminates with the ring’s band. There is no metal visible from the top of the ring, and the basket of platinum underneath, in which the diamonds are set, resembles the base of the voluminous flower as found in nature.

The collection’s remaining pieces, which range from $112,000 to $4.4 million, are no less stunning.

A rare, 2.11-carat fancy intense green diamond is flanked by almost 11 carats of pear, oval and marquise-cut stones, interspersed with pink pavé diamonds. The Daisy necklace features a suite of fancy intense yellow diamonds set into the center diamond flowers in the layered white diamond necklace. The collection also includes emeralds in the version of a front-facing hoop earring done in diamonds and emeralds, with two emerald beads, amounting to 24.46 carats, as moveable charms.

“Each piece is its own individual masterpiece,” said Klein, adding that the firm is continuing to acquire rare and large gemstones. “People are looking for both…value in the actual piece of jewelry, but they also want something beautiful.”

Depending on the success of the collection, Klein said the firm would create another one next year. “We aren’t going to be able do this more than once a year,” she said.

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