NEW YORK — Rather than give in to what the company describes as “a trademark squatter” in China, 3.1 Phillip Lim has gone on the offensive, introducing a dedicated brand mark for any ready-to-wear and footwear sold there.
The spherical insignia was created as part of the company’s redesigned logo, which was unveiled in the spring ad campaign. Starting with pre-fall 2013, the designer’s rtw and footwear sold in China will be labeled with the newly created brand mark. All other products sold internationally will carry the brand mark with the 3.1 Phillip Lim signature.
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