By  on October 8, 2009

Phillip Lim has set his sights on Seoul, and his new store there is designed to make shoppers take a closer look.

Through a partnership with Shinsegae International Co., the designer will open a futuristic looking 3.1 Phillip Lim boutique Oct. 16 in the Cheongdam Dong district — the first unit in South Korea. The opening will mark the fourth store for Lim, who also has shops in New York, Tokyo and Los Angeles.

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