Sixties-inspired dress designer Lisa Perry is shifting distribution, with Bloomingdale’s, Bergdorf Goodman and Nordstrom in the mix.
This story first appeared in the February 6, 2008 issue of WWD. Subscribe Today.
After forming LP Style in 2006, Perry said, “I wasn’t even going to sell stores, just privately from my studio.” Then Jeffrey Kalinsky of Jeffrey New York stepped in. “He’s a friend. He said, ‘We’ll make your life easy,'” Perry explained.
Perry gave the exclusive for LP Style to the Jeffrey New York store last fall, and received exposure. But with that deal pact running its course, Bloomingdale’s has put Perry’s collection in its Lexington Avenue windows for fashion week, and has created a shop-in-shop on the designer fourth floor.
“Aside from her historic references, she embodies a spirit that’s synergistic with Bloomingdale’s,” said Stephanie Solomon, the store’s vice president and fashion director of women’s ready-to-wear and accessories. “She believes in color, fun and an attitude that’s a little bit sexy and careless. It’s not a big collection, but it’s all based on a neon color palette, Pop Art, short lengths, being fun, easy and not terribly expensive,” with prices ranging from $900 to $1,200.
Bergdorf Goodman, Nordstrom and Decades, a vintage shop in Los Angeles, are also carrying the line.
“Everyone has ordered different stuff,” Perry said, describing her dresses as classic, simple, with timeless shapes, vivid colors, pockets and eye-catching geometric patterns, creating a look reminiscent of Cardin, Courrèges, Pucci and Gernreich. “Those are the designers I love.”
She works in double-knit wool jersey and cotton twill, and among her bestsellers are a black-and-white dress with signature “Pop” flowers and a sleeveless shift with big dots around the bottom.
The dresses are all above the knee, with younger women wearing them with high boots and high pumps, while older ladies wear them with flats and tights, Perry explained.
“I was a collector and it turned into a business,” Perry said. “I collected vintage everything — dresses, coats, shoes and bags all from the Sixties. I just turned 50, so I was only 10 years in this era that I loved, so I wasn’t able to wear the clothes. I just saw them on Mia Farrow, The Avengers, Twiggy and Audrey Hepburn. I loved her in ‘How to Steal a Million.'”