Little Marc Jacobs hasn’t grown up, but it’s grown out — 110 square feet, to be precise.
“It gave us a bathroom and a dressing room. It wasn’t very practical before,” Marc Jacobs International president Robert Duffy says, sitting on a banquette in the new space, his one-year-old daughter, Victoria, tugging at his pant leg. “It took me having a kid to realize all the functional aspects that were needed.”
While the additional tract is the most conspicuous change to the once-tiny West Village nook, Little Marc Jacobs has a whole new retail concept. Executed by architecture firm Jaklitsch/Gardner, the space is clean yet imaginative with white lacquered millwork, floating shelves housing a trove of teddy bears and geometric accents in poppy hues. At the store’s center dangles a stunning, custom handblown citron-and-white glass chandelier, created in collaboration with Axon Lighting.
Duffy, who developed the look with Jaklitsch/Gardner, says the store’s new palette serves a functional purpose. “It took me a long time to come up with a concept just because there are all these studies on how children respond to certain colors, and I wanted to make sure we took that all into account,” he says of the three-month renovation process (during which Little MJ shacked up with Marc by Marc across the street). “I couldn’t figure out why so many kids’ stores were all white, and I found out kids love it.”
Case in point: little Victoria, who refused to put on anything but the white frock she’s sporting on this day. “She’s like, ‘No, I’m wearing this one.’ Unfortunately, she picked a prototype, so it’s all ripped up inside,” Duffy says, flipping up its skirt to show the unfinished underpinnings. “She knows what she wants.”
When it comes to her playthings, the tot is opinionated as well: Anything with wheels is highly favored. “She doesn’t like dolls. She likes this kind of stuff,” Duffy says, watching Victoria push a wooden-wheeled duck across the floor. “She like trucks.”
Along with apparel and toys of the rolling sort, Little Marc Jacobs carries merch ranging from rocking horses to picture books to DVDs. “There’s the grandparents or godparents who will spend any amount of money. They usually go for the stuffed animal. There’s the family friend, that’s usually clothes. And then there’s the parents, and they go purely practical,” Duffy says, motioning to the shelf housing the diaper bags. “You literally have three different kinds of customers.”
He admits there’s a wish-fulfillment aspect to the redesign. “When I was a kid, there was no such thing as a children’s store. Your parents buy you your stuff. You didn’t actually go with them, but that’s all changed,” Duffy says. He’s now holding Victoria, who’s fiddling with a robot action figure Duffy tells me was a gift from Jacobs. “I would have loved a place like this, so I just get really into it.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews