The clothes and marketing plan for Liz Claiborne’s spring relaunch under Isaac Mizrahi are under wraps for at least another month, but the first clue about the brand has been released: a new label and mark.
The changes in the modernized logo are subtle: a tweaked font, the addition of ‘New York’ to the name, and an understated symbol meant to represent an “L” with a “C” cut out.
“The intent has been to modernize literally by channeling Liz Claiborne the woman as though she were here today,” said Dave McTague, Liz Claiborne Inc. executive vice president of partnered brands. “It’s a little more modern take on the original font and spacing, adding ‘New York’ to resonate it as a designer brand again, centered in the fashion capital New York.”
What’s most noticeable is the lack of mention of Mizrahi in any way. McTague said there hadn’t been real discussions about including the name of the brand’s new creative director on the logo, despite the publicity and marketing expected from the engagement of the high-profile designer.
“It isn’t about Isaac Mizrahi — it’s about a global powerhouse brand,” McTague said. “It’s no different than other design houses before us” that employed a new designer to work under another designer’s label.
Mizrahi was the “creative leadership behind the label and mark,” said McTague, and he worked on it with Mother Design, which is a newly formed group at Mother New York, a creative agency.
The new symbols will be busy this spring, appearing in-store, in media and public relations efforts, and on tags for the product. Additionally, the L-C mark will have multiple uses, including on hardware and repeated to create patterns for fabrics.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion