The designer, known best for her line of fashionable maternity clothes, closed the high-end portion of her business about one year ago in order to reassess under new owners, the New York-based Zoomers Inc. At that time, and after 10 years in business, Lange shuttered her three freestanding stores in Manhattan, Greenvale, N.Y., and Beverly Hills. The designer’s mass line, which has been selling exclusively at Target stores for six years, has continued to sell well, she said.
Now she is back with the relaunch of her high-end line, Liz Lange Collection. While Lange said she has no plans to open another retail location of her own, the relaunched collection is open for wholesale and will ship to stores in January for spring selling.
“I loved being in retail at the time,” Lange said. “But I really only opened a store in the first place because no one would sell maternity in their stores at the time, so I said I would do it myself and go right to my customer. Of course now, with everything that’s going on in this economy, I’m glad to be out of it.”
Lange said she plans to focus her attention entirely on her wholesale business and will probably not get back into retail. First, she is relaunching the maternity line, which includes “everything a pregnant woman needs in her life,” from black-tie appropriate dresses to casual jeans and tops for weekend.
“One thing I was never able to do before I sold my company was to have my own line of jeans,” Lange said. “It was always something I wanted to do, but I just didn’t have the ability.”
The relaunched collection now includes seven jeans styles — including straight leg, wide leg, boot cut and skinny. Each pair of jeans is made with a hidden elastic waistband and stretch denim fabric — no belly panel needed.
“I always hated the panel. That’s always been my thing,” Lange said. “The idea is to make great fashion for women who happen to be pregnant. No one wants to have a panel in their clothes, so we just used comfortable, soft, forgiving stretch fabrics.”
In addition to denim, the new line includes dresses for day and night, silk printed blouses, twill coats and jackets, skirts and pants and cotton cashmere sweaters. For spring, the color palette includes basic gray, navy, tan, black and white as well as bright yellow, pink, melon, aqua and purple. All fabrics are from Italy and Japan with manufacturing done in Asia — except for the denim, which is made in California.
Aiming to distribute in about 100 specialty stores, the new line will sell for about 20 percent less than it did a year ago. The collection now wholesales between $27.50 for a layering tank to $125 for a silk chiffon printed maxi dress. The jeans all wholesale for $75 a pair. Lange said she expects the collection to bring in about $10 million in wholesale volume in its first year back at retail.
The designer also plans to launch a line of baby-friendly handbags for spring. Made from canvas and leather, the bags are made with interior bottle holders, changing pads and diaper holders, all of which snap out so a woman can use the bag once she no longer needs it as a diaper bag. The bags will wholesale between $125 and $250.
In addition, Lange said she is working on a line of baby clothes, which will launch for summer selling. She is also in the beginning stages of working on a ready-to-wear line, a jewelry collection and a line of beauty products. And she’s writing two books — one on how to bounce back after the baby is born and another on how to launch a business.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye