London Fog will be ramping up its fashion quota this fall, thanks to the brand’s first designer collaborations with Chris Benz, Cynthia Rowley and Badgley Mischka.
Each has pulled together a capsule collection — a first for the 80-plus-year-old brand — that will make its debut in stores in August. Rowley, for example, has created a women’s trenchcoat, a girls’ trenchcoat and an umbrella.
The London Fog collaboration is one of the projects Benz has been working on while taking a break from this New York Fashion Week. His studio was recently photographed and featured on the Web site One Kings Lane. For London Fog, he designed a coat, rain boots and an umbrella for women, as well as a men’s coat. Benz plans to support a few designer friends at their respective shows, but Monday he will be off to Paris for Première Vision.
“While everyone else is busy with the shows, we’re getting started on spring 2014,” he said. “It’s been really great to be able to reflect a little bit creatively and to think about where your business is going. There is something to be said for having an ‘Eat Pray Love’ kind of moment. We’ve been asking ourselves, ‘What do we really love about the brand? Where is the company going?’ We’re super-excited to get back to work and to go to Paris.”
London Fog is making its designer goods relatively affordable, with retail prices ranging from $50 for an umbrella to $275 for outerwear. The collection will be sold in specialty and department stores, as well as through the outerwear brand’s Web site and each designer’s respective site.
Badgley Mischka has created a coat, rain boots and luggage for women, as well as a girls’ poncho. Aside from having the same parent company, Iconix, Mark Badgley said of London Fog, “We grew up with it, especially growing up in Oregon, where it rains practically every day of the year. It’s always been an iconic brand.”
One of the advantages of working with London Fog is that the company has the technical aspects of outerwear down pat, which freed up Badgley and James Mischka to focus on the fashion, Mischka said. Designing a girls’ coat (and one “with a little dash of Sherlock Holmes”) was new territory but not a path they plan to follow anytime soon, Badgley said.
Dari Marder, chief marketing officer of the Iconix Brand Group, which owns London Fog and Badgley Mischka, among other labels, said, “Giving these amazing designers the freedom to reimagine the classic trench, as well as other staples items that London Fog is known for, is exciting not only for them but for us as well.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast