Maria Grachvogel is going global. The designer, who has built a substantial business on fluid shapes, abstract prints and sartorial sleight of hand, is returning to the catwalk this season — after seven years — to promote her first e-commerce site, mariagrachvogel.com. The site launches this week and helps women chose clothing on the basis of what they the love — and hate — about their bodies: “It’s all about hiding and flattering, that’s how women shop — and think,” said the designer during an interview at her freestanding store on Sloane Street.
The site, which will offer the designer’s full collection except for couture and bespoke items, will ship worldwide and offer same-day delivery in London. For fall, Grachvogel said the collection is “sculptural and dramatic,” and inspired by Katharine Hepburn. It features tailored jackets with peplums, draped silk shifts, and Grachvogel’s signature dresses with deep necklines and billowy sleeves. Her approach never changes: “Craft and cut are so important,” she said. “The whole purpose is to make clothes that women want to wear.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)