By  on September 3, 2014

The calendar is dotted with new names and labels staging runway shows, presenting at Somerset House or holding private appointments for buyers and press in the British capital. Here, a selection of fashion-week freshmen.

SHRIMPS

Hannah Weiland, 24, was working as an intern last summer when she designed a faux fur Breton stripe coat that immediately sparked interest among retailers.

“I only planned to make around 20 to sell to friends,” said the designer. “Then Avenue 32 took us on, Laura Bailey wore the Wilma coat to London Fashion Week, and Natalie Massenet saw it on her and e-mailed me. So it all happened pretty quickly.”

The result: Weiland left the London College of Fashion course she was taking in order to pursue her line. Shrimps is stocked in Net-a-porter.com, Colette, Selfridges and Matches.

“‘Shrimps’ is my childhood nickname,” said Weiland. “I liked the contrast between a hard crustacean and soft faux fur.”

She added that she enjoys infusing her faux furs with whimsical colors and patterns. For spring, she said she plans to incorporate a greater variety of textiles into the collection.

“You can expect more exciting materials — not just faux fur — and many more accessories,” she said.

The price range is 50 pounds ($85) for a Lenny mascot to 595 pounds ($995) for a coat.

 

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