Seeking to provide customers with unique fabrics, Loro Piana is developing a fiber that originates from the lotus flower.
“This is a natural and antique fiber that has never been used this way before in the West,” said co-chief executive officer Sergio Loro Piana, who registered the Loro Piana Lotus Flower trademark internationally. “It’s a sacred flower: Buddha is often portrayed sitting on a bed of lotuses and the fiber is traditionally linked to his clothes.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)