BOSTON — Joni Mitchell sang about paving paradise to put up a parking lot. At a press conference Thursday to reveal Louis Boston’s new location, owner Debi Greenberg joked about putting paradise on a parking lot.
Greenberg will build a two-story, 20,000-square-foot contemporary store at Fan Pier, a 21-acre swath of South Boston waterfront gradually being redeveloped from parking wasteland to new luxury neighborhood. The store will open in the spring, at which time Greenberg will shutter her Newbury Street store after more than 20 years anchoring Boston’s main shopping thoroughfare.
The first unit on the site will be a permanent tent with a 10-year lease. Clad in vertical cedar siding with water-facing walls of steel-framed glass and an open-plan interior, the store will sit across the Fort Point Channel in close proximity to the Financial District. Greenberg believes the lure of the waterfront setting, and burgeoning restaurant scene, will make Louis a destination. Newcomer The Achilles Project, which paired similarly high-end apparel with a popular restaurant in South Boston, folded earlier this year, but Greenberg has a well-established, affluent clientele she’s counting on bringing with her.
As Fan Pier is built in stages — the master plan calls for eight towers — Louis will either relocate roughly 100 feet north, also overlooking the water, or have its structure integrated into a tower as the ground floors, said developer Joe Fallon. The Louis store will be Fan Pier’s third structure, following the Institute of Contemporary Art, which opened in 2006, and One Marina Dive, an 18-story office tower with ground-floor retail, opening early next year. Fan Pier also has a deep-water marina, harbor walk and park, all nearing completion.
At 40,000 square feet, Louis Boston’s current location is one of the largest retail spaces on Newbury, but Greenberg, who owns half the building, said she has not yet inked a deal to sell or to bring in a tenant.
The Fan Pier store will replicate the same mix of categories as the Back Bay store, including men and women’s apparel, home decor, footwear and accessories, and also will house the Mario Russo hair salon and a second-floor restaurant. Greenberg described the new aesthetic as akin to “someone’s loft with a lot of great clothes,” and cited The Apartment, the Manhattan shop staged as a home where everything’s for sale, as one piece of inspiration.
For her spring buy, she has opted for a slightly more casual aesthetic, including lots of sunglasses, and a smattering of new lines — James Perse for women and The Row and Peter Pilotto for men. Still, Louis Boston’s major focus will remain on stocking hard-to-find pieces from emerging talents such as Lyn Devon, Brian Reyes and others.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye