LOS ANGELES — Designer Louis Verdad is breaking with the past in an effort to build a more marketable future.
Verdad was known for indulging in the glamour embodied by Forties screen sirens for his tailored women’s clothing. Now, after declaring bankruptcy 18 months ago and losing the rights to use his name, the Los Angeles-based designer is preparing to launch a 42-piece fall collection called Louver, which is divided between a high-end line he’s producing for custom orders and a less expensive contemporary grouping that he plans to wholesale. Although the tailoring remains constant, Verdad replaced the jewel tones that infused his previous namesake line with an all-black palette. He also adopted a new business philosophy.
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