LONDON — Louis Vuitton was once again the leading luxury brand on Interbrand’s annual Best Global Brands Report. Ranking at 17th position in the list of 100, Louis Vuitton’s brand value was estimated at $24.89 billion, up 6 percent from the previous year. Apple, at $98.32 billion, wrestled the number one position from Coca-Cola, which dropped to third position and had held the highest ranked position since for 13 consecutive years, while Google took second place, at $93.29 billion.
Interbrand determines a brand’s value based on three aspects: the financial performance of the brand’s products or services, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.
Other luxury brands on the list, which all saw an increase in value over the year, included Gucci at 38th position, with a value of $10.15 billion, up 7 percent; Hermès, up 23 percent to $7.62 billion at 54th position; Cartier, up 26 percent to $6.9 billion; Tiffany & Co., up 5 percent to $5.44 billion; and Burberry, up 20 percent to $5.19 billion. Prada, which returned to the list last year after an absence in 2011, was named as the year’s third top rising brand, up 30 percent to $5.57 billion and in 72nd position.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)