By  on September 30, 2013

LONDON — Louis Vuitton was once again the leading luxury brand on Interbrand’s annual Best Global Brands Report. Ranking at 17th position in the list of 100, Louis Vuitton’s brand value was estimated at $24.89 billion, up 6 percent from the previous year. Apple, at $98.32 billion, wrestled the number one position from Coca-Cola, which dropped to third position and had held the highest ranked position since for 13 consecutive years, while Google took second place, at $93.29 billion.
Interbrand determines a brand’s value based on three aspects: the financial performance of the brand’s products or services, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.

Other luxury brands on the list, which all saw an increase in value over the year, included Gucci at 38th position, with a value of $10.15 billion, up 7 percent; Hermès, up 23 percent to $7.62 billion at 54th position; Cartier, up 26 percent to $6.9 billion; Tiffany & Co., up 5 percent to $5.44 billion; and Burberry, up 20 percent to $5.19 billion. Prada, which returned to the list last year after an absence in 2011, was named as the year’s third top rising brand, up 30 percent to $5.57 billion and in 72nd position.

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Interbrand credited the brands’ growth to renewed consumer confidence, increased store openings — especially in the U.S. and China — as well as linking bricks and mortar with digital experiences.
Other fashion and beauty brands on the list included H&M, up 10 percent to $18.17 billion; Zara, up 14 percent to $10.82 billion; L’Oréal, up 12 percent to $9.87 billion; Avon, down 11 percent to $4.16 billion; and Gap, up 5 percent to $3.92 billion.

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