By  on July 18, 2016
The new packaging

 PARIS – Don’t call it mellow yellow. “Safran Impérial,” or imperial saffron in English, is the official name for the bright ochre shade of Louis Vuitton’s new packaging.

It started arriving over the weekend in tandem with a new rolling suitcase designed by Marc Newson that will be carried in 130 doors. The packaging should be present in the 180 locations that will carry Vuitton’s new perfumes, debuting in early September, and then roll out to all 450 stores worldwide, according to Michael Burke, chairman and chief executive officer of the leather goods giant.

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