PARIS – Don’t call it mellow yellow. “Safran Impérial,” or imperial saffron in English, is the official name for the bright ochre shade of Louis Vuitton’s new packaging.It started arriving over the weekend in tandem with a new rolling suitcase designed by Marc Newson that will be carried in 130 doors. The packaging should be present in the 180 locations that will carry Vuitton’s new perfumes, debuting in early September, and then roll out to all 450 stores worldwide, according to Michael Burke, chairman and chief executive officer of the leather goods giant.“We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle,” he said. “In most cases, brand colors play off of black and white. We wanted to be different.”The brighter shade, with boxes and bags set off with blue ribbon wrapping and handles, replaces the chocolate brown packaging that has been synonymous with Vuitton since 2003. Burke allowed that the brown, while chic, was “a tad masculine” and not as joyful as the new color scheme.He noted that the saffron shade has been woven throughout Vuitton’s history and “kept popping up.” For example, it features on a vintage trunk known as the Citroën, commissioned by the French carmaker for an expedition in 1924.The shade is also reminiscent of the natural leather Vuitton has used for handles, labels and trim since 1860, especially after a year or two of use. According to Vuitton, the blue was used for personalization details such as initials since the brand was founded in 1854, and on ribbons for several decades.More recently, Nicolas Ghesquière, Vuitton’s artistic director of women’s collections, used the saffron shade for several handbags, including the Petite Malle and Boîte Flacons style.Burke noted that a saffron-colored trunk appeared in a recent campaign with actress Alica Vikanker, one of the French brand’s ambassadors.The new bags are made with thicker paper for greater resilience, and boxes come in collapsible formats for easier — and more environment-friendly — shipping.
A new Joan Rivers coffee table book, titled “Joan Rivers Confidential,” gives readers never-before-seen photos and letters of the late comedian throughout her life. “Because of her drive to always be fresh, she kept records of every appearance, every performance, all the jokes that were used on TV, all the clothes that were worn,” said Rivers’ daughter Melissa. Here, Rivers poses at the “Tonight Show” in Tracy Mills in 1985. Read more about the book and see more photos at WWD.com. #wwdeye
After a career at New York hot spots like Narcissa, Dovetail and Nix, @chefjfraser has expanded to the West Village with The Loyal, a modernized take on an American brasserie. “And as I’ve gone through my career I’ve felt some departure from that kind of simple, straightforward [cooking]. This is meant to take on the idea of ‘what if the American brasserie was invented today?’” #wwdeye (📷: @chinseephoto)
@bellahadid and @lilyaldridge at @bulgariofficial’s celebration on Friday night, toasting the brand's new Peter Marino-designed flagship on Fifth Avenue. The two-part event included a cocktail party at the store followed by a dinner at a mystery location — the Met Cloisters. #wwdeye
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews