PARIS – Don’t call it mellow yellow. “Safran Impérial,” or imperial saffron in English, is the official name for the bright ochre shade of Louis Vuitton’s new packaging.
It started arriving over the weekend in tandem with a new rolling suitcase designed by Marc Newson that will be carried in 130 doors. The packaging should be present in the 180 locations that will carry Vuitton’s new perfumes, debuting in early September, and then roll out to all 450 stores worldwide, according to Michael Burke, chairman and chief executive officer of the leather goods giant.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)