PARIS – Don’t call it mellow yellow. “Safran Impérial,” or imperial saffron in English, is the official name for the bright ochre shade of Louis Vuitton’s new packaging.It started arriving over the weekend in tandem with a new rolling suitcase designed by Marc Newson that will be carried in 130 doors. The packaging should be present in the 180 locations that will carry Vuitton’s new perfumes, debuting in early September, and then roll out to all 450 stores worldwide, according to Michael Burke, chairman and chief executive officer of the leather goods giant.“We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle,” he said. “In most cases, brand colors play off of black and white. We wanted to be different.”The brighter shade, with boxes and bags set off with blue ribbon wrapping and handles, replaces the chocolate brown packaging that has been synonymous with Vuitton since 2003. Burke allowed that the brown, while chic, was “a tad masculine” and not as joyful as the new color scheme.He noted that the saffron shade has been woven throughout Vuitton’s history and “kept popping up.” For example, it features on a vintage trunk known as the Citroën, commissioned by the French carmaker for an expedition in 1924.The shade is also reminiscent of the natural leather Vuitton has used for handles, labels and trim since 1860, especially after a year or two of use. According to Vuitton, the blue was used for personalization details such as initials since the brand was founded in 1854, and on ribbons for several decades.More recently, Nicolas Ghesquière, Vuitton’s artistic director of women’s collections, used the saffron shade for several handbags, including the Petite Malle and Boîte Flacons style.Burke noted that a saffron-colored trunk appeared in a recent campaign with actress Alica Vikanker, one of the French brand’s ambassadors.The new bags are made with thicker paper for greater resilience, and boxes come in collapsible formats for easier — and more environment-friendly — shipping.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)